![]() ![]() On some occasions (usually sad), Google displays a colorless version of the logo. Apart from the standout factor, bright colors cater to the global cultural diversity and have a kind of unifying power. It is one of the factors that have contributed to Google’s unprecedented success. Its colors are arranged according to a so called tetradic color palette, and it adds an optimistic and vigorous feel to the logo design. It uses the same color palette as the one introduced in 1998, although the hues are brighter and more consistent. This version was develop to satisfy users of small-screen mobile devices. ![]() It was chosen because sans-serif tends to be more legible than most other typerfaces when small sizes are used. The current Google logo is based on the sans-serif typerface, and it was unveiled on September 1, 2015. In the same year the new icon was created - the bold letter “G”, executed in the same style, but drawn using all four colors - red, yellow, green, and blue. Both letters “O” in the title are circle, so no signature inclination here anymore. The new inscription is executed in a bold sans-serif typeface, which is pretty close to Muguet, but it was created exclusively for Google and is called Product Sans. The style and shape of the letters are now completely different. The only thing left untouched is the signature color scheme. In 2015 the Google logo was redesigned again. The color shades are refined again, and the serifs if the letters are now more distinct than the ones from the previous versions. ![]() The redesign of 2013 brings back the flat logotype, making the logo minimalist and strong. In 2010 the shadow was removed from the logotype and the colors became brighter and more intense. Later in the same year, a three-dimensional version was added to the Google visual identity portfolio. Another individual detail of the wordmark was a slight inclination of both letters “O” to the left. The redesign of 1999 brought a 2D shape to the visual identity, along with the new typeface - the Catull BQ serif font, which featured elegant solid lines and sharp serifs. The inscription was made three-dimensional and gained a light gray shadow. Later in the same year, the blue exclamation sign was added to the wordmark and stayed there for a year. The inscription was executed in a transitional serif typeface, Baskerville Bold. The first official logo was designed in 1998 and featured a title case inscription where each letter was drawn in one of the following colors - green, red, yellow, or blue. The three-dimensional jumping leathers were drawn each in a different color, looking slightly amateurish, it was a funny design, which grew into something truly iconic. In 1997 the first logo for Google was designed, it was used only for the beta version, but became a base for all the next visual identity designs. It was a simple and solid logotype, which stayed with the company for two years, until it got the new name. The inscription was executed in a bold sans-serif typeface, which is very similar to PF Fusion Sans Pro Black and Impart Family fonts. The BackRub logo, introduced in 1995, comprised a simple red wordmark with two capital letters. ![]()
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